Ref00 / Intro

Kelson Forsgren
Kelson Forsgren Fractional Proposal Operations

Most bids are lost before anyone writes a word.

Kelson Forsgren builds the proposal operations that make winning repeatable — the teams, the process, and the content systems behind the bid. Twenty years across Federal, State, and commercial. Available fractionally.

Book a call See what that includes

Ref01 / Fit

Where this helps

Your win rate isn't where it should be, and nobody can say exactly why.

Losing feels like bad luck until someone measures it. A structured win/loss diagnostic separates the bids you were never going to win from the ones you gave away.

Proposal capability lives in one or two people's heads.

When the person who knows how to run a bid is on leave, the bid slips. Content systems, training, and a real process turn individual heroics into a function.

You need senior proposal leadership, not a full-time executive hire.

Fractional engagement gives you the judgment of someone who has run global proposal operations, scaled to what you actually need right now.

Ref02 / Services

Two ways to engage

Volume I

Fractional Proposal Operations Leadership

  • Building and managing high-performing proposal teams
  • Custom proposal training and content development, tailored to your team and your bids
  • Contract and compliance oversight for proposal operations — budgeting, reporting, supplier management
  • Proposal content and knowledge management systems
  • AI-enabled proposal workflows to increase speed and consistency
Volume II

Business Win/Loss Diagnostics

  • BD-CMM® assessments benchmarking your team against Shipley's industry-standard Business Development Capability Maturity Model
  • Capture and proposal process design, including AI-enabled workflow integration where it fits

Ref03 / Background

Twenty years of bids

Kelson Forsgren has spent more than twenty years helping organizations win business — leading proposal operations across Federal, State, and commercial sectors, and building the teams that make winning repeatable.

He has run global proposal operations for a Fortune 50 technology company, scaled international proposal teams from the ground up across four continents, and led the bids behind major federal awards. He brings both the strategic view and the hands-on discipline to get a bid across the finish line.

Credentials

  • Shipley AI Certified
  • Shipley Certified
  • CF APMPCertified Foundation, APMP Member

Education

  • MS, Technical CommunicationRensselaer Polytechnic Institute
  • BA, EnglishBrigham Young University

Involvement

  • Board memberAPMP Rocky Mountain chapter
  • Presenter, APMP BPC 2024Business Proposal Conference
  • SpanishProfessional working proficiency

Ref04 / Contact

Start with the bid you just lost.

The fastest way to know whether this is worth your time is a conversation about a live pursuit or a recent loss. No deck required.

Book a call Email Kelson